[1] Established in 2014, the prize is named after Brendan Bracken, chairman of the Financial Times from 1945 to 1958, and Marvin Bower, managing director of McKinsey from 1950 to 1967.
From the 2016 cohort, Kogan Page published Blockchain Babel: The Crypto Craze and the Challenge to Business by finalist Igor Pejic.
[15][16][17] Among the 2015 cohort, Penguin Press agreed to publish Meltdown: Why Our Systems Fail and What We Can Do About It, a book about the changing nature of failure in business and life, by 2015 Prize Winners and former derivates trader Christopher Clearfield and University of Toronto professor András Tilcsik.
Irene Yuan Sun's short-listed proposal for a book about China's economic role in Africa was picked up by Harvard Business Review Press.
[19] The prize also led to a publishing deal for Saadia Zahidi, the first-ever Bracken Bower Prize winner in 2014; Nation Books acquired a book based on her proposal, Womenomics in the Muslim World, in 2015, and it was retitled Fifty Million Rising: The New Generation of Working Women Transforming the Muslim World.