There’s lots of pressures at times, but it’s also fun – and I believe our readers are intuitively hip to that, because it shows up in our writing design, headlines and photographs.” [1] Tolinski was also the editorial director of Future US’s music division, which includes Guitar Aficionado and Revolver.
Directing a team of editors, he was responsible for producing a wide variety of titles on diverse subjects such as The History of the PC, The 70's, Pink Floyd, The Heart, and many others.
After the closing of Harris Publications in April 2016, Tolinski moved to AMG Parade as the editorial director of special projects, continuing to produce and edit titles including those focusing on The Grateful Dead, Star Trek, and many others on a wide variety of topics.
Tolinski is the producer of a compilation CD for Steve Vai's Favored Nations label that focuses on female guitarists, called She Rocks Vol.
[4] Tolinski co-authored Play It Loud: An Epic History of the Style, Sound and Revolution of the Electric Guitar (Doubleday) with Alan DiPerna.
Hailed by NY Times historian Douglas Brinkley and guitarists Carlos Santana and Billy Gibbons, the book released on October 25, 2016, and chronicles the history of this iconic musical instrument.
Parade Magazine stated, "Music journalists Brad Tolinski and Alan di Perna are so passionate about the electric guitar they wrote the book on it, delving deep into the instrument’s history, greatest hits and artists.
The pair produces live interview events with iconic musicians that are streamed on partner media platforms, like AOL.com, Parade magazine and Guitar World.
Interview subjects have included Roger Waters, Tom Jones, Joe Satriani, Zakk Wylde, Warren Haynes, The Zombies, Nile Rodgers, Anthrax, Colbie Caillat, The Violent Femmes, Amy Lee (Evanescence) and others.
[10] Tolinski was interviewed at the Revolver Golden God Awards in 2011[11] and was on the panel of judges for Guitar Center’s King of the Blues Contest in 2011.
He has conducted many live interviews on the AOL Build series including those with Roger Waters, Tom Jones, Joe Satriani, Zakk Wylde, Warren Haynes, The Zombies, Nile Rodgers, Anthrax, and The Violent Femmes.