His opponent, Ossie Duran, had held the belt since beating Joshua Okine on 26 December 2003, in a reign that also included wins over Jamie Moore and Colin McNeil.
In 2009 however it went wrong, when on 14 March he lost the belt to Matthew Hall on the undercard of Amir Khan's fight with Marco Antonio Barrera losing via knockout in the second round.
[13] Pryce returned to winning ways against journeyman Michael Monaghan at the Newport Leisure Centre on 21 August 2009 before taking part in the Prizefighter series on 26 February 2010.
[14] On 9 July 2010 Pryce set his sights on a shot at the British welterweight title by scoring a win over former European champion Ted Bami, avenging a defeat by the same man earlier in his career.
[15] On 6 November 2010 Pryce continued his march towards a title chance beating former Prizefighter champion Michael Lomax on points over the 8 round distance despite suffering a number of cuts to his eyes.
[16] Pryce suffered disappointment however on 12 February 2011 when he lost to the former British and European light welterweight champion Colin Lynes at the Olympia in Liverpool.
The fight, very close at 78–77, was disappointing for Pryce as he had previously been in training for a shot at the British light middleweight title held by Sam Webb until that contest was called off.