Brahmotsava

[2] Commonly held in South India, the murtis of a temple's deities are dressed in silk garments, decorated with ornaments, garlands, and other paraphernalia.

They are carried from the sanctum to the streets upon palanquins or chariots by adherents, accompanied by musicians and crowds of devotees, who ritually venerate the deity.

[3] Literally meaning "the festival of Brahma", the creator deity is regarded to conduct the ceremony of this event.

[5] In Tamil Nadu, an annual brahmotsava festival occurs for a period of ten days.

[9]The ten-day events of the festival generally conform to the following ceremonies in the Shaiva tradition in Tamil Nadu; similar events with varying consorts and vahanas (mounts) are observed in the Vaishnava tradition:[10] The Mahabharata features a brahmotsava in the Virata Parva, in which a wrestling match is described between Bhima and a wrestler named Jimuta.