https://www.prnewswire.com/news-releases/steel-dynamics-announces-planned-state-of-the-art-aluminum-flat-rolled-mill-site-selection-301666912.html Braidy Industries was founded by Craig T. Bouchard who wanted to create eco-friendly aluminum alloys, and named after one of his daughters.
The industry demand was bending towards stronger and lighter materials and the company was founded to accommodate the market gap created by this generational shift.
[8][9][10] Braidy Industries started off with an initial project of a fully integrated aluminum rolling mill in the Greenup County, Kentucky, comprising a 2.5 million square-foot area.
[18][10][19][20][21] In April 2019 Braidy announced a joint project with RUSAL, a Russian aluminum company partially owned by the oligarch Oleg Deripaska.
The project is to develop the mill site in Ashland, Kentucky "to produce flat-rolled aluminum products for the U.S. automotive industry," according to a company press release.