Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School is a book written by John Medina, a developmental molecular biologist.
[1] The book has tried to explain how the brain works in twelve perspectives: exercise, survival, wiring, attention, short-term memory, long-term memory, sleep, stress, multisensory perception, vision, gender and exploration.
When the author has encountered certain articles and books with startling claims, such as, "Mozart Effect", on how brain functions and how we should teach or do business, he did not find any supporting evidence in brain science literature he was familiar with.
He has concluded that all these misconceptions are there because brain scientists have not sufficiently talked to people at other domains, such as teachers, business professionals, education majors, etc.
[3] In this book, Medina cites only research that has appeared in peer-reviewed journals and that has been successfully replicated.