The label released experimental indie, pop and electronic music.
Brainlove Records received positive press from media sources such as NME ("relentlessly brilliant"),[1] BBC Radio 1[2] and BBC 6 Music.
[3] Brainlove also ran live shows, including showcases at SPOT Festival in Denmark and Iceland Airwaves[4] in Reykjavík, as well as club nights with White Heat, Club NME at Koko and La Route Du Rock, and a two-day label music festival, held annually at the Brixton Windmill.
The label published an article on its early history in The Quietus in August 2010.
[5] Applicants Bastardgeist Bishi Bleeding Heart Narrative David Thomas Broughton The Evenings Formula Bone Keyboard Choir Kippi Kaninus Mat Riviere Napoleon IIIrd The Open Mouths Pagan Wanderer Lu/Andrew Paul Regan The Pale Horse Sacred Harp Stairs To Korea We Aeronauts The $hit, A Scholar & A Physician, Ace Bushy Striptease, Anat Ben David (of Chicks On Speed), Bearsuit, The Blitters, Capitol K, Cats In Paris, Copter, Curly Hair, End Of Level Boss, Ex-Rental, Fidel Villeneuve, Fosca, Friends of the Bride, gay against you, Internet Forever, Junkplanet, Kid Carpet, Micronormous, Misty's Big Adventure, Modernaire, Nervoustestpilot, Penny Broadhurst, Planningtorock, Pram, Retro Spankees, Shimura Curves, Slag Rabbit, The Telescopes, Tim Ten Yen, Trash Fashion, Vicki Churchill, What The Moon Is Like.