[1][2] At its height, the magazine had about 2500 subscribers with 1500 retail copies distributed per issue which was a significant feat for Canadian alternative press at the time.

The awareness of issues raised by second-wave feminism, such as occupational inequality, access to abortion and pay equity, found its way into mainstream women's magazines.

This movement's participation was significant for the visibility and democratization of second-wave feminist issues, notably in Canada with the Royal Commission on the Status of Women.

The periodical received partial funding from the Alberta Law Foundation in 1976 and used its columns to educate its readers about legal matters.

This educational focus was also evident in its editorials, which regularly covered topics ranging from personal liberation to stereotypes associated with feminism.

[10] With a circulation of four thousand copies, Branching Out was a rival to the Canadian feminist magazine Chatelaine during its years of publication.

In this regard, Branching Out sought to distinguish itself from mainstream press, where intellectual and cultural space was primarily reserved for men.

[10] The editorial of the first issue noted that the name Branching Out symbolically refers to a flower stem that breaks away from the ground to rise above its initial roots.

By extension, the magazine also sough to move away from the initial foundations of radical feminism to create a culture that reinterprets life and human experiences from a female perspective.