Brand's Crossword Game King's Cup

The Brand's Crossword Game King's Cup is the Thai national Scrabble competition in the English language.

The tournament has been honoured to accept a trophy from His Majesty the King to award to the winning player in the most prestigious division.

In Thailand, Scrabble is promoted like a sport and as a way to learn English.

The international players are honoured by the king.

[2] As a result, Thailand has produced two world champions as well as many top international players.