In 2013, the company was sold in a management buyout to CEO Rob Feldmann and Chairman Bruce MacInnes.
[7] BrandAlley were shortlisted for a Drapers award in 2017, under the Pure Play E-tailer Of The Year category, alongside ASOS, The Outnet and Boohoo.
[8] In February 2018 BrandAlley purchased homeware and beauty e-tailer Achica in a cash deal from the Dunelm Group.
Under the deal BrandAlley acquired 33 Achica staff, bringing the total number of UK employees to 85.
[11] Launching new sales every day, BrandAlley notifies members of daily offers through email, as well as social media channels and its website.