It was established in 2010 under Law No (2) of 2010 issued by the ruler of Dubai, Sheikh Mohammed bin Rashid Al Maktoum and in 2013 there was a major restructuring[1][2][3] The GDMO was established to handle the media affairs of the ruling family of Dubai, and over the years its role expanded towards PR and news production leading up to it being officially established as a Government entity in 2010.

The Director General of the GDMO is Mona Ghanem Al Marri, under which there are 7 departments and 2 sub entities: The Dubai Press Club and Brand Dubai.

An association for Journalists and media professionals founded in November 1999 by Mohammed bin Rashid Al Maktoum and was based in Dubai Media City in Dubai, United Arab Emirates.

Brand Dubai is a newly formed initiative which is the creative arm of the GDMO, it has role in beautifying the city through public art projects[4] and events like Dubai Canvas.

[8] The GDMO mainly serves the affairs of the ruling family of Dubai and the Dubai Government, but creating and distributing various content through multiple media platforms.