The band made three videos ("Incarnate", "Shut Up", and "Zoom") which all saw play on MuchMusic, but the extra promotion was not enough to boost the success of the album.

This is considered to be the only studio album by the band not to be certified at least Gold in Canada by the Canadian Recording Industry Association.

This allowed more studio experimentation than previous releases including more strings, harp, piano, trumpet, viola, violin and cello.

Because the tracks were shaped in the studio, most of the album was not designed specifically to be played live.

As was the case with their first Juno nomination, the band lost the award to their MCA Records labelmates, The Tragically Hip.