Brand aversion can be the effect of obtrusive marketing strategies, bad press, a mass product recall, or other poor product launches.
Also, extrinsic factors like the price of a product, the availability, and a salesperson' recommendations are likely to influence a consumers' brand aversion.
[3] Psychologically, the reasons for brand aversion have been explained by the attachment-aversion model using the same three dimensions ("3 Es") that characterize a product:[4][5] The more annoying/disabling/impoverishing a brand "feels", the more aversion will be produced and vice versa.
As is the case with all brands, the conceived qualities need neither correspond to real assets nor shortcomings.
[citation needed] There are three possible outcome behaviors when a consumer experiences brand aversion:[6]