Heello was founded by Noah Everett (the founder of Twitpic), exactly one day after Twitter rolled out its official photo-sharing app.

[4] On 12 August 2011, Noah Everett reported that Heello had reached 1 million Pings in just 2 days.

[5] As of September 2012[update], the Heello API had not been released, and developers were trying to create applications/tools using alternative ways.

[6] On 8 August 2012, the Heello team announced via Twitter that they were working on a new version of the website[7][8] The link new.heello.com that they Tweeted on their Twitter account and Pinged from their website mentioned the development of mobile applications for the iPhone and Android platforms.

The new update included Private Pings, header photos (similar to those of Facebook or Twitter), as well as a cleaner, slimmer design and an improved API.