In many cases, it is placed on the customer's website in order to generate web traffic and increase name recognition.
Brandable Software is normally designed so that certain components are customizable with the purchasing company's information.
Among the most common are: Once the software has been fully branded with the purchasing company's information it is normally bundled into an installer.
The purchasing company is given the right to resell their branded version of the software, normally at the price of their choosing.
The person or the company has the right to give their branded version of the software away.