[4][5] Many melodramatic serial dramas targeting women, such as As the World Turns, were produced by the consumer goods company Procter & Gamble; this prompted the genre as a whole to be dubbed a "soap opera".
[6] The Revlon cosmetics company gained significant prominence after sponsoring the quiz show The $64,000 Question—which was, for a time, the most-watched program on U.S.
[7][8] By request of Crosby, the special was credited as a production of his alma mater Gonzaga University, with its revenues helping to fund the construction of a new campus library.
Dotto and Twenty One were at the center of the scandal, with both shows having been accused of presenting matches with pre-determined outcomes as if they were legitimate.
Testimony by a producer of The $64,000 Question revealed that Revlon founder Charles Revson had personally exerted control over the program in order to favor specific contestants.
Disney subsequently produced two Mighty Ducks film sequels, and an animated series inspired by the team set and in a fictional version of Anaheim.
These works were designed to increase awareness of the Mighty Ducks as a brand, and create synergies with Disney's core entertainment businesses.
[29] The energy drink company Red Bull has relied heavily on branded content as part of its marketing strategies.
The company operates several Media House studios, which coordinate the production and distribution of original content targeted towards the interests of young adults—particularly music and extreme sports.
The association football (soccer) sanctioning body FIFA budgeted the 2014 film United Passions, a dramatization of the organization's history.
In January 2008, the BCMA conducted a study intending to analyze the efficacy of branded content compared to traditional advertising.
Reportedly, over one-third of people were skeptical about traditional ads, and only one-tenth trusted the companies producing such adverts.
The study concluded that "in the overwhelming majority of cases consumers preferred the more innovative approach compared with traditional advertising".