At each successive level of the permission framework, the business achieves a higher efficiency state, with a decrease in marketing cost.
[17] Early social media was a prime example – whether it is to post, share, or amplify, the marketer would have to send a friend request (or permission) to the potential prospects.
[19] Opt-in email is an example of permission marketing, where Internet users request to receive information about a certain product or a service.
[20] Supporters of permission marketing claim it to be effective, as the potential client would be more interested in information that was requested in advance.
[22] Huffington Post is an American online news aggregator and blog which offers original content in areas including politics, business, entertainment, environment, technology, etc.
The Huffington Post has a clear permission marketing-based approach: the readers must register on the site using their social media (such as Facebook, Twitter, etc.).
The company employs a method of permission marketing by attending sporting events, shows, and more and getting people to sign up to win their annual sweepstakes.
The potential client's signature is considered a form of consent to contact them, allowing the company to email and phone market to entrants.