He asked Arthur Nadel, Filmation's vice president for creative affairs, and art director John Grusd to develop a science-fiction Western around the character.

As on other Filmation series (He-Man and the Masters of the Universe, She-Ra: Princess of Power, Shazam!, The Secrets of Isis, and the animated Ghostbusters), a moral lesson is told at the end of each episode.

The following locations are on New Texas: Two episodes are set on Earth, where the city of London resembles a modernized Victorian England, including a time-traveling Sherlock Holmes.

However, Shaman takes him on a journey to his past, present and future, and reveals his old girlfriend is coming to town on the day of the planned attack.

[7] These figures were large for the time at nearly eight inches (20 cm) tall and came in a windowed box with artwork similar to that of their Masters of the Universe contemporaries.

Marshal BraveStarr and Tex Hex were also packaged with a Laser Fire Backpack which shot infrared beams and had "space-age" sound effects.

Various other forms of BraveStarr merchandise made their way to the market including a Colorforms adventure set, View-Master reels, Ladybird storybook, pillow case, sticker album, and water gun, among others.

[citation needed] BraveStarr made its way to VHS in compilations such as Filmation All-Star Theatre and Sampler Collection.

[10] On December 10, 2010, Mill Creek Entertainment announced that it had acquired the rights from Classic Media to re-release the series on DVD in North America.