Sticker album themes can be sporting events such as the FIFA World Cup, English Premier League or TV shows, Movies, Animals or Music.

Under its Merlin brand, since 1994 Topps has held the licence to produce a sticker album for the Premier League, which is the best selling annual collectable for boys in the UK.

[6] In May 2006, Panini partnered with The Coca-Cola Company and Tokenzone to produce the first virtual sticker album for the 2006 FIFA World Cup.

[7] For the 2014 FIFA World Cup, three million FIFA.com users took part in the Panini Digital Sticker Album contest.

[8] Panini developed an app for the 2018 FIFA World Cup where fans could collect and swap virtual stickers.