Fashion in Brazil reflects the country's cultural heritage, historical legacy, and contemporary global influences.
Brazilian fashion traces its origins to indigenous practices, where garments made from natural materials reflected cultural identities and environmental adaptations.
[1] Starting with European colonization in the 16th century, Portuguese styles and fabrics introduced new elements to Brazilian attire, blending with local traditions.
[1] The media, particularly television and telenovelas, have played a pivotal role in shaping Brazilian fashion trends and consumer behavior.
[4] Recent decades have witnessed a growing emphasis on sustainability and ethical practices within Brazilian fashion, reflecting global trends.