[1] Breadpig was founded by Alexis Ohanian, a co-founder of the social news site Reddit.
Ohanian and Steve Huffman, one of Reddit's other co-founders, were searching for expired domains for their yet unnamed website that had the word "read" in them.
Huffman imagined the "breadpig" as a "pig with bread wings", and Ohanian doodled the first version.
"Rather than following the typical corporate directive of maximizing shareholder wealth, breadpig aims to do interesting (good) things with its profits.
[6] In February 2009, breadpig donated $15,000 to the San Francisco Society for the Prevention of Cruelty to Animals[7] and in October 2009, raised $32,000 for Room to Read to construct a primary school in Laos.