Originally, Frost had promised 'sexual chemistry' as the co-presenter of the daily magazine programme Good Morning Britain with Anna Ford.
However, its serious tone meant that within weeks of the station launching in February 1983, it faced poor ratings against the BBC's competing, lighter Breakfast Time, which resulted in a major shakeup of TV-am's programming, management, and presenting line-up.
[5] As Frost only worked six months of the year, other hosts would fill in, including Jonathan Dimbleby, Lorraine Kelly, Anne Diamond and Maya Even.
[6] The BBC picked up the format straight away, starting the following week on 3 January 1993, and it continued for more than 12 years, until the final edition on 29 May 2005.
The final edition saw guests including Archbishop Desmond Tutu, comedian Rory Bremner, and BBC director-general Mark Thompson, with TV presenter Carol Vorderman, author Gyles Brandreth, and chef Nigella Lawson reviewing the papers.