Not So Much a Programme, More a Way of Life (commonly abbreviated to NSMAPMAWOL, pronounced ens-map-may-wall and stylised as Not so much a programme, more a way of Life) is a BBC-TV satire programme produced by Ned Sherrin, which aired during the winter of 1964–1965, in an attempt to continue and improve on the successful formula of his That Was the Week That Was (known informally as TW3), which had been taken off by the BBC because of a forthcoming general election.
In the early part of the show's run, two others, William Rushton (as he was billed at the time) and the poet P. J. Kavanagh joined Frost in the role.
[1] The format alternated satire with chat; the trio of hosts were joined by three guests including regulars Patrick Campbell, Gerald Kaufman and American theatrical agent Harvey Orkin.
Protests ensued and the program was revived, with David Frost as the host and Orkin as “resident wit and panel member.”[3] Whereas TW3 had had a dark nightclub atmosphere, the new programme used predominantly white sets.
NSMAPMAWOL lacked the impact of TW3 and lasted only one series before being replaced by the Robert Robinson-fronted BBC-3 (which aired once a week).