Bregenzerwald traditional costume (Juppe)

[1] The traditional costume is worn by women on festive occasions, such as for weddings, and on Sundays for mass in church.

The elaborately embroidered traditional costume, as well as its multitude of accessories, is individually tailored by hand in the Juppenwerkstatt Riefensberg.

The Juppe and its production in the municipality of Riefensberg was recognized and registered as Intangible Cultural Heritage of Austria by UNESCO in 2021.

[2][3] In the late 15th century, the skirt characteristic of the costume was made of raw linen folded several times, which became white through repeated washing.

Due to the influence of Spanish fashion, black Juppes became more popular, which are still the most commonly worn today.