As a young dancer, Friedman worked with such artists as Michael Jackson, Paula Abdul, Celine Dion, Melissa Etheridge, Salt-N-Pepa, and Patti LaBelle.
Friedman also appeared in a singing group, "Blessed With Soul", along with Brittany Murphy, but left to pursue a career in dance.
[2] In 2011, Friedman re-joined Britney Spears to choreograph the music videos, and performances for her #1 Singles "Hold It Against Me"and "Till the World Ends".
His most recent work is with Itzy, a rising girl group based in South Korea, for their new comeback single, “Icy”.
In 2012, Friedman returned to work on The X Factor UK for the ninth series alongside the judges Gary Barlow, Tulisa Contostavlos, Nicole Scherzinger, and Louis Walsh for the first three weeks of the live shows.
After this, Friedman flew back to Los Angeles to work with the acts permanently on the live shows of the second season of the American version alongside Simon Cowell, L.A. Reid, and new judges Demi Lovato and Britney Spears.
[citation needed] Friedman also choreographed the stage performance for Irish pop duo Jedward for the Eurovision Song Contest 2011 semi-final.
[citation needed] In an early 2015 interview with Attitude magazine for its Love & Marriage commemorative special issue, Friedman and his partner, Daniel Brown, announced plans for their upcoming wedding.