As President of Entertainment, Graden oversaw and/or greenlit shows like Total Request Live, The Osbournes, Jackass, Jersey Shore, and Teen Moms for MTV; Best Week Ever and I Love the 80s for VH1; and RuPaul’s Drag Race for Logo.
[2] Graden began working in television, ultimately becoming a senior vice president at Foxlab, Fox's alternative-programming unit, where he oversaw shows like COPS[3] and America's Most Wanted.
[11] It was a three-hour, 30-song event with Trey Parker and Matt Stone, performances from Primus and Ween, and a musical cameo from two members of Rush.
[15][16] In 2001, MTV partnered with groups including the Gay, Lesbian & Straight Education Network (GLSEN) to run a campaign that examined hate crimes.
[17] The campaign included using 17 hours of air time to run a scroll listing the names of hundreds of victims of hate crimes.
[18] He was responsible for creative content on all platforms, and oversaw music, news and specials, production, talent and artist relations, animation, scheduling, and series development.
[24] In 2009, Graden announced he was stepping down as the president of entertainment at MTV Networks in order to focus on writing a musical, Limbo, and two books.
[4][30][31] In November 2021, BGM signed TikTok stars Robert Reeves, Mick Peterson, Bill Lyons, and Jessay Martin, to develop a docuseries about their lives.
[32] It will combine original performances, interviews, archival materials, and backstage vérité footage while exploring themes such as “comedy as activism, diversity in stand-up, new queer culture, and mainstreaming the alternative.”[32] The executive producers are Graden, Dave Mace, and LB Horschler from BGM, and Wanda Sykes from Push It Productions.