Sterling began his career as a strength athlete in 1976 at the Apollo Gym on Deansgate in Manchester under senior bodybuilding coach, John Cupello.
Both records were set at the Armalite (now Armatomic) research laboratory under the direction of Craig Mills, the inventor of the pre-burnt carbon fibre multi-layer stunt suit system.
Sterling currently holds 4 Black Belts, is a national, international and World class referee and team coach.
He was entered into the Bushido Martial Arts Roll of Honour; and given a Lifetime Achievement award by the World Karate and Kickboxing Council.
In January 2005 Sterling produced and set a new Guinness World Record in Cadiz, Spain, to mark the launch of the Eli Lilly medication, Cymbalta.
[14] Prior to this Sterling had set 2 other World Records, the 1st in 1987 for speed breaking 105 regulation blocks and done as part of the BBC's Children in Need programme.
That record stood for one year until it was beaten by his friend Mac Gilmour who was also the Scottish Karate Champion on the ITV programme You Bet!
Projects in collaboration with writer and producer Cliff Twemlow included: The Pike[15] starring Joan Collins,"G.B.H",[16] Target Eve Island,[17] Masons War,[18]The Ibiza Connection,[19] The Blind Side of God,[20] Ring of Steel, Tuxedo Warrior[21] (aka "African Run" and "The Omega Connection"), Predator: the Quietus[22] (aka Moonstalker), The Eye of Satan, Tokyo Sunrise,[23] Firestar, and Lethal Impact.
Sterling doubled for Hollywood star Steve McQueen in a series of TV Commercials recreating the movie The Great Escape for Holsten Pils breweries,[28] he again doubled as Ian Fleming's 007 character, James Bond for Barratt Developments[29] and made appearances in Star Trek: The Next Generation by Paramount Pictures [dubious – discuss].
[30] Sterling is a leading character in the movie, as a professor of paranormal studies investigating and exorcising demons from those possessed by them in a haunted mental asylum.
Sterling was part of the BBC team winning 4 Royal Television Society awards, performing interviews with US President Bill Clinton and British Prime Minister Tony Blair at the G-8 Summit meeting in 1988.
Sterling and MajorVision covered two war zones, Desert Storm in 1991 and Bosnia in 1995; then in 2001 the Oldham race-religion riots in the UK for the BBC News.
In 2003, Sterling led the marine salvage diving team to lift the Baltic Trading ship, The Glaciere[41] from its resting place at the bottom of the Collingwood Dock in Liverpool Bay.
[56] Sterling's MajorVision organisation expanded into cellular telecom between 1995 and 2000, first contracting with CellStar (1995–1997) and then BrightPoint[57] Europe, Middle East and Asia.
In 2006 Sterling acquired Record Breakers company and turned it into a non-profit Registered International Fund Raising organisation for multiple Charities or C.I.C.
The name was more commonly associated with the BBC TV show about World Records, hosted by Roy Castle OBE.
The publisher listed Sterling, who wrote chapter 3 of the book, as being one to the top 10 fitness experts in the USA selected to contribute.
The book is published through MajorVision Ltd. and ISOfitness, and it is co-authored with bikini fitness bodybuilder competition winner, Helen Renee Wuorio.
2017, 18 April, Helen Renee Wuorio and Sterling co-authored the book: The Sixty Second Ass Workout.
[68] This the re-published biography of cult movie-maker Cliff Twemlow, which includes an extended prologue and epilogue section by Sterling.
[69] This is a horror novel written by cult movie-maker Cliff Twemlow, which includes an extended prologue and epilogue section by Sterling.
[70] This is a horror novel written by cult movie-maker Cliff Twemlow, which includes an extended prologue and epilogue section by Sterling.
2018, 26 March, Sterling published the book: Being American Married to a Brit: An Amusing Guide for Anglo-American Couples Divided by a Common Language and Culture.
[72] The book is about life, culture, and language in the UK and USA focussing on the humorous and interesting similarities, the differences.
Sterling also extensively covers the UFO/UAP/USO phenomena and features all the data recording during the famous Redwood Falls MN UFO incident of 2017 in which he was involved.
The book is about the true story of thirteen people all reporting having encountered extensive paranormal activity while living at Lilford Hall in Northamptonshire, England to produce a TV documentary called: Robert Brown: The Rebel Who Inspired a Nation which is available on Amazon Prime The book is published through MajorVision Ltd., and it is co-authored with Helen Renee Wuorio.
2019, 31 August, Sterling published the book: The TRISO90 Course: Advanced Strength and Muscle Building with The TRISOmetrics Exercise System.
[85] The book is about how performing a specific series of simple exercises each day can release feel-good hormones, improve mood, and help to beat depression.
The book is published through MajorVision Ltd., and it is co-authored with Helen Renee Wuorio 2020, 2 May, Sterling published the book: Improvised Isometric Exercise Devices - The Climber's Sling: How a Simple Climber's Sling Can Become a Powerful Improvised Isometric Exercise Device or IIED.
In that book, Simmons and Sociaverse publishing, recognized that they considered Sterling to be among the top 10 fitness experts in the United States.