Brianne West

Brianne West (born 1986 or 1987[1]) is a New Zealand environmentalist, entrepreneur and the founder of Ethique, the world's first zero-waste beauty brand.

[10] West began creating solid-bar shampoo and conditioner in her kitchen as a hobby in 2012, while in the second year of her Bachelor of Science degree at the University of Canterbury, in Christchurch, New Zealand.

[17][18][19][20] In 2015, West launched an online crowdfunding campaign through PledgeMe, which raised NZ$200,000, and attracted the largest number of female investors in the site's history.

[21] The funds were used to build a customised laboratory for developing and manufacturing products, and to expand the company to global markets.

[27] Ethique also officially achieved 10 million bottles saved from use and West announced a new goal of half a billion by 2030.

[31] She founded Business, but Better, a free education and mentoring hub, in late 2022 to help other entrepreneurs build successful mission-driven enterprises.