The Choi family who runs Taeyang has supposedly been under a curse for a hundred years that the first bride of the eldest son will always die.

When the wealthy heiress Jang Yi-kyung (Yang Jin-sung) disappears right before her wedding to chaebol heir Choi Kang-joo (Lee Hong-gi), Na Doo-rim (Yang Jin-sung), a looka impostor, is brought in to take her place.

Unlike the cold and calculating Yi-kyung, Doo-rim is sweet and sunny, and Kang-joo genuinely falls in love with her.

[7] After having dinner with the drama crew on December 16, 2013, an accident occurred on an icy street which lead to Lee Hong-gi suffering a dislocated shoulder and facial scratches.

According to one of China's biggest internet portal sites QQ, Bride of the Century ranked number one on weekly and monthly charts in both March and April 2014,[10][11] exceeding 100 million views.