On 20 February 2019, MX Player was relaunched as an OTT platform with original programming.

It also licensed content from various Indian and International studios including FilmRise, Sonar Entertainment, Screen Media Films, Vipin Agnihotri Films, Hungama, Shemaroo, Paramount Pictures, Sony Entertainment and Sun TV Network.

[4] Initially available only in India, in March 2020, MX Player announced the launch of its OTT service internationally to selected markets, including the United States, United Kingdom, Australia, New Zealand, Pakistan, Bangladesh and Nepal.

In February 2023, it was reported that Amazon, which also owns and operates Prime Video and Freevee, was in talks to acquire MX Player as part of a broader effort to expand its presence in the Indian entertainment market.

[17] MX Takatak to merge with ShareChat's Moj to create India's largest short video platform [18]