In 1995 the title moved to IPC and then Time Inc. in 2003 which was eventually purchased by Pacific Magazinesin 2007. Notable cover models include Nicole Kidman in 1984, Jackie O in 2001, Bec Hewitt in 2004 and Brooke Satchwell in 1999.

[2] The magazine's circulation rose significantly in 2001,[3] and in 2013, Bride to Be was ranked number one in Australia in its category, with a readership of 73,000[1] and had been so for ten issues.

[7] The magazine's 2013 survey found that the average cost of a wedding in Australia was $54,294 This figure has increased 92% in the past decade.

Findings from Cost of Love have been reported and discussed on Today Tonight, TVNZ,[8] Adelaide Now,[9] The Daily Telegraph,[10] Sydney Morning Herald,[11] news.com.au,[12] Lifestyle You.

[13][14] Journalists have pointed out that readers of the magazine who participate in the survey may be mainly those planning expensive weddings, rather than a representative sample of brides-to-be.