The festivities traditionally start on a Wednesday with a tree lighting ceremony in Brighstone Church in aid of the Earl Mountbatten Hospice.
[4] The highlight of the celebration is the showcasing of over 200 theme decorated Christmas trees exhibited by charities, associations, businesses, families, and individuals.
[5] The festivities include carol services, military band concerts, choir singing, and the lighting of the hospice tree, which marks the beginning of the four-day event.
[7] Entries are created and displayed by charities, clubs, schools, individuals, groups, and businesses, making this one of the biggest Christmas festivals in England.
Many organizations, such as the National Health Service, RSPCA, and local charities, use their trees to give information, appeal for money, or raise awareness.