Bright Promise is an American daytime soap opera that ran on NBC from September 29, 1969 to March 31, 1972.

[2] The name of the show reflected the overarching theme of the bright promise that the leaders of tomorrow graduating from Bancroft would ostensibly bring.

The main character by this time was Sandra Jones, who had been a student at Bancroft College, and married herself into the wealthy Pierce family.

Having replaced the game show You Don't Say!, Bright Promise would give way to another serial, Return to Peyton Place, on the NBC daytime schedule; the serial had been soundly defeated in the Nielsen ratings by CBS' The Edge of Night and ABC's One Life to Live.

Original cast members included the show's star, Dana Andrews, with Susan Brown, Paul Lukather, Ruth McDevitt, Ivor Francis, Forrest Compton, Richard Eastham, Betsy Jones-Moreland, Coleen Gray, Gary Pillar, Peter Hobbs, Peter Ratray, Pat Woodell, Susannah Darrow, Cheryl Miller, and Eric James.