Bright Automotive was a startup company in Anderson, Indiana, working to create a fuel-efficient line of plug-in electric vehicles.

Bright also had a service branch called eSolutions that focused on speeding up the process of car electrification with consulting and conversions.

In addition, Waters created a consulting and conversion entity within Bright known as eSolutions and recruited leadership from Mercedes-Benz to lead the effort (Nigel Francis).

It used pure electric (rear) propulsion for the first 40 miles (64 km) of a trip and then changes over to hybrid mode with a 4-cylinder, front wheel drive, 2-liter internal combustion engine.

[7] The IDEA was designed as a fleet vehicle for corporations and governments with fuel efficiency and cost-savings in mind (i.e., "return on investment" or ROI).

According to a former member of staff, after the company folded, the only prototype Bright Idea van in existence was donated to a non-profit organisation in Indiana.

eSolutions partnered with fleets and car component manufacturers (i.e., clients) to create lighter, more aerodynamic parts and system solutions that can then be used in future electric vehicles.

[11] eSolutions won a significant contract was with the US Army Tank Command (TACOM) to develop, deliver, and test electric plug-in technology on non-combat vehicles.

The last CEO of Bright Automotive was Reuben Munger, the founder of Vision Ridge Partners, which is an investment company specializing in clean technology.