The company is headquartered in Toronto, Ontario, Canada and provides global cellular communications to corporations and individuals at reduced costs associated with international roaming.
Founded in 2006, Brightroam Inc began as a subsidiary of Roadpost inc, leveraging their 15 years of history in providing short term cellular and international roaming services.
Brightroam based its business plan around key factors such as highly Web-enabled automated sales, provisioning and customer service platform to reduce costs and pricing.
[1] With this purchase, iRoam assumed responsibility for all Brightroam customers, including maintaining 24/7 customer service, SIM cards delivery, activation as well as the user portal to allow users to manage their accounts.
In line with the acquisition, G3 Telecom's G3 Wireless and Brightroam will form part of iRoam's consumer branding.