The Goodwill Industries Building is a former knitting factory in Milwaukee, Wisconsin where Oliver and Robert Friedman developed innovative rehab programs for the blind and mentally handicapped in the 1930s and 40s.

[1] The Van Dyke Knitting Company was a producer of "fine grade" ribbed underwear, founded in 1885 by a family of prominent Milwaukee lawyers, with a factory on S. Water Street.

Goodwill had started in 1902 as a mission project of Dr. Edgar J. Helms, a Methodist minister in South Boston.

[2] Robert Friedmann, Oliver's son, was named managing director of the Milwaukee unit in 1942.

He pioneered jobs for blind and mentally handicapped people, connecting them with local companies that needed packing and assembly.