This included a rigid timetable with feeds every four hours, a separate room from the parents from day one, and rules forbidding "unnecessary contact" especially when the babies woke during the night.
[citation needed] Mentor Claire Scott had her two families follow the Continuum concept, developed from a study of South American Indians by anthropologist Jean Liedloff.
[citation needed] The UK's media regulator Ofcom received 752 complaints about Bringing Up Baby, and conducted an investigation which cleared the programme of breaching the broadcasting code.
[4][5] Childcare expert Gina Ford strongly criticised Verity's methods in a letter to the NSPCC, urging them to take steps to ensure that television production companies not continue what she called a form of "child abuse".
[6] The Foundation for the Study of Infant Deaths (FSID) released a statement on its website, expressing concern over Verity's recommendation that a baby sleep in a separate room from its parents from the day it was born.