[1] The bid's directors were Nicholas Livermore, Chris Mangan and Michael Nash.

[3] The name immediately drew the ire of AFL club Essendon Bombers, who vowed to fight to keep their identity.

They also aimed to set up junior development programs in the north, south and west of Brisbane.

[5] As the NRL continued to delay discussions on expanding the competition, the Bombers aimed high, reportedly targeting rugby union players Quade Cooper and Sonny Bill Williams as marquee signings if their bid was successful.

[7] After conducting market research, in March 2011, the bid group announced 15 shortlisted names fans could nominate via the bid website, along with colours and jersey designs, and the winning name would be announced via a radio sponsor.