Brisbane Irish won a prominent trade mark dispute with multi national company McDonald's over the use of the sponsorship logo "McBrat" in 2005.
The Irish then went through a period of consolidation but produced a strong season in 2013, despite some key injuries, to reach the semi-final stage of the Barber Cup.
[1] McBrat, the sponsorship logo of former player and club sponsor Malcom McBratney, became the centre of a well publicised dispute as McDonald's claimed the prefix "Mc" as a trademark of the burger giant.
[2] The story resonated throughout the world as the Brisbane Irish gained national and international coverage in their David v Goliath battle.
[2] In August 2006 the Australia Trademarks Office delivered its decision in favour of the Brisbane Irish and sponsor Malcom McBratney enabling the continued use of McBrat on the club's playing shorts.