[1] Britannia was originally a charter operator for Universal Sky Tours and later for Thomson holidays where it became the in-house airline with a fleet of Boeing jet aircraft.
The other Yorks were used for ad hoc freighting until 1965 when the last aircraft G-AGNV was flown from Luton to Staverton, Gloucester to be an exhibit at the now defunct Skyfame museum.
[2] The type would not be used for long however; during December 1970, the last remaining Britannia 102 was withdrawn from service, consequently, the airline became an all-jet operator at this point.
[2] During 1968, Britannia commenced a re-equipment effort involving the then-new Boeing 737-200 jetliner; it had the distinction of being the first European airline to operate the type.
In addition, the large 'flag carriers' were comparatively wary of the value of jet-powered aircraft, normally opting for comfort and high-quality passenger conditions over speeds.
[14] This unconventional purchase was also politically controversial; Sir George Edwards, the chairman of the British Aircraft Corporation (BAC), had expected Britannia to order the rival BAC One-Eleven and lobbied government officials to convince the airline to procure the British airliner instead.
[2] Prior to the mid-1970s, Britannia, much like other British charter airlines of the era, had concentrated upon low-cost flights to Spain and the use of provincial airports (other than its Luton base) to provide its services.
Between 1968 and 1984, Britannia carried nearly 42 million passengers, while the company's fleet grew to include twenty-nine Boeing 737s and a pair of 767s.
[8] Britannia also became the first European airline to fly the Boeing 767, which was added to its fleet in the 1980s; the 767 was the first widebodied aircraft to enter service in the company's fleet and enabled Britannia to become the first British holiday airline to offer passengers free in-flight audio and video entertainment.
During this time, Britannia heavily modernised its fleet and expanded its route network to holiday destinations in Asia, Canada, South Africa, and the United States.
At one point, Britannia Airways GmbH employed roughly 200 people and operated 4 Boeing 767-300s;[8] however, this division was successful( more than 1 million passengers per year) but closed down during March 2001 due to the TUI acquisition.
[21] As part of a wider reorganisation of TUI's UK operations in September 2004, it was announced that Britannia would be rebranded as Thomsonfly.
At the time of rebranding, Britannia was the largest charter airline in the United Kingdom, its position of market dominance being owed to the growth of Thomson Holidays.