[6] In 1978, the headquarters were relocated from London to Rugby courtesy of the National Marriage Guidance Council which provided free accommodation to help the association establish itself.
[9] In September 2017, the branding was refreshed introducing a new logo, colour scheme, typeface and the slogan "counselling changes lives", based on a belief in the impact and benefits of the profession.
This was Highly Commended in the 2018 memcom membership excellence awards stating that it "found success over various mediums" and "had a clear rationale for the brand relaunch and a strong proposition that counselling changes lives".
[10] In November 2019, the membership was reported to have surpassed 50,000,[11] prompting the Association to share celebratory and rewarding comments from its members as a way to mark the achievement.
[12] In October 2024, investigations led by the i newspaper showed that regulation of counsellors and psychotherapists was inadequate and exposed vulnerable members of the public to exploitation by 'rogue therapists'.
Whilst promising to maintain their unique differences, each organisation expressed their recognition of shared goals and a commitment to improving the nation's mental health and wellbeing.
[22] Following consultation with their members and stakeholders, BACP identified three key areas for particular focus where the value of counselling has the greatest potential to improve lives.
It showed that some therapists and counsellors, including at least one GP, were able to set up in practice after having been struck off for misconduct by their member organisations, such as the BACP and UKCP.