[12] In September 2016, the Compliance Team of the Committee of Advertising Practice (CAP) wrote to UK homeopaths "to remind them of the rules that govern what they can and can’t say in their marketing materials, including on their websites".
[13] The SoH initially responded by offering "support and advice" to any member[14] though in November 2016, after a Board meeting, the SoH sought legal advice on "the legitimacy of the ASA and the actions it is taking (in) pursuing homeopaths"[15] though later determined that to "take further action would lead to huge costs with little chance of success.
In their decision to re-accredit the SoH, the PSA panel issued the Society with a condition to develop a position statement on CEASE, to ensure that registrants offering the therapy "follow the Society's position and do not breach its Code of Ethics and Practice", and review the risks relating to CEASE and other therapies.
[17] In June 2018, the Society of Homeopaths published their position statement advising their members not to imply any cure of autism when marketing CEASE therapy.
[20] The SoH responded to one of their members being included in the feature (as someone who has offered homeoprophylaxis) by lodging an official complaint to IPSO, the press regulator.