Occurring at a time when skeptics were beginning to make use of social media such as Twitter and social gatherings like The Amazing Meeting and Skeptics in the Pub, it brought together a large community of science-supporting geeks and resulted in unprecedented media coverage of chiropractic and the questionable claims made for it.
The British Chiropractic Association claims that their members can help treat children with colic, sleeping and feeding problems, frequent ear infections, asthma and prolonged crying, even though there is not a jot of evidence.
[4]In May 2009, Mr Justice Eady ruled in a preliminary hearing at the Royal Courts of Justice that merely using the phrase "happily promotes bogus treatments" meant that Singh was stating, as a matter of fact (rather than as a matter of personal opinion or metaphor), that the British Chiropractic Association was being consciously dishonest in promoting chiropractic for treating the children's ailments in question.
[6] Singh decided to appeal against the ruling, which raised substantially the potential financial liability that he would face if he lost the case.
[19] They issued a statement and began an online petition entitled "The English law of libel has no place in scientific disputes about evidence", which was signed by about 20,000 people.
[22] It also prompted the McTimoney Chiropractic Association to write in a leaked message to its members advising them to remove leaflets that make claims about whiplash and colic from their practice, to be wary of new patients and telephone inquiries, and telling their members: "If you have a website, take it down NOW" and "Finally, we strongly suggest you do NOT discuss this with others, especially patients.
According to The Guardian, the article was ripped apart by bloggers within 24 hours of publication, before being subjected to a further shredding in the British Medical Journal.
The purpose of the reformed law of defamation is to "ensure that a fair balance is struck between the right to freedom of expression and the protection of reputation".