The championship was recognised and defended on matches screened by UK national television network ITV as part of the professional wrestling slot on World of Sport as well as standalone broadcasts.
[1][2] Pre-publicity for these championship match broadcasts was given in ITV's nationally published listings magazine TVTimes.
This version was then transferred to All Star Wrestling where it remained undisputed until 1985 and became so again from 1989 until the late 1990s (as smaller, often American-style promotions increasingly set up their own versions).
Doug Williams would first defeat the then-TWA British Heavyweight Champion, Justin Starr (though Starr would continue to be recognised as champion), before going on to defeat The Zebra Kid in a tournament final to become the Universal British Heavyweight Champion.
The Universal version of this title would not last long with all the promotions splitting out their British Heavyweight titles, but Williams continued to be recognised as the Universal British Heavyweight Champion.