On September 10, 2020, the American professional wrestling promotion WWE announced the relaunch of the United Kingdom-based NXT UK brand, following a production hiatus since March due to the COVID-19 pandemic.

The announcement also revealed that the Heritage Cup would be defended just like any other championship, but all matches would be contested under British Rounds Rules.

[2][3][4] Only seven of the eight competitors for the tournament were revealed during the initial announcement: "Flash" Morgan Webster, Noam Dar, Alexander Wolfe, A-Kid, Dave Mastiff, Trent Seven, and Joseph Conners.

[2][5] The eighth competitor was determined on the October 1 episode of NXT UK in a triple threat match in which Kenny Williams defeated Ashton Smith and Amir Jordan to win the final spot.

[14] The Catch Clause was first invoked on the March 19 episode of NXT, with Gulak defeating Chase University's Riley Osborne by 2–1.

[16] However, according to NXT general manager Ava, there was a grey area in British Rounds Rules regarding disqualification of the reigning champion, and announced that Dempsey and King would compete for the Heritage Cup in a sudden death one-fall match at NXT: New Year's Evil on January 7, 2025, the first instance of the Heritage Cup not being contested under British Rounds Rules.

[18] Subsequently on the February 4 episode of NXT, King announced that his Heritage Cup defenses going forward would be one-fall matches instead of British Round Rules.

Below the cup is a physical representation of what was formerly the NXT UK logo, which is modeled after the United Kingdom's royal coat of arms, featuring a lion and a horse (instead of the traditional unicorn) on either side of the arms in gold, with a red shield at the center which has a gold vertical NXT logo.

This all sits atop a wooden base that is circled in gold name plaques which notate the current and previous champions.