Characteristics of the British Invasion included a greater sensitivity to language, more mature storylines, and a move away from the superhero genre.
The invasion led DC Comics to create the Vertigo imprint to target the mature audiences of these writers.
[1] The British Invasion itself is often cited as occurring in the wake of Alan Moore's successful run on Swamp Thing and his Watchmen series.
Later British creators to work on American comics include Mark Millar, Warren Ellis, Garth Ennis and Paul Jenkins.
[3] With his work on Swamp Thing, Alan Moore revolutionised the American comic book industry through his use of "precise, naturalistic dialogue.