The editor of the Daily Herald, Hamilton Fyfe, accompanied by his night editor, William Mellor, and General Manager, Robert Williams, approached the TUC General Council's Press and Publicity Committee to discuss the production of a newspaper to articulate the TUC's case.

[4] The decision to create the Worker was, however, mostly reactionary, as Fyfe disclosed government plans to produce a publication called the British Gazette.

The Daily Herald offices on Tudor Street in London were preferred for printing as the newspaper was forced to cease production during the strike, while Hamilton Fyfe oversaw the editorship.

It caused considerable disquiet among the printers who feared it would be determined as strike-breaking, but objections were overcome after receiving an official letter from the General Council.

It soon became clear that they were distinctly more interested in the future publication of the Worker, and they obtained a dozen copies to be sent to London's Chief Commissioner.

[8] The rival government newspaper combated this problem through the acquirement of hundreds of lorries and cars, reinforced by the use of aircraft flying each night from Northolt and Biggin Hill which circulated the paper in Yorkshire, Liverpool and Plymouth.

However, the establishment of these centres never fully materialised as the General Council faced opposition from the printing unions, and were themselves wary of handing control of the newspaper over to localities, fearing the insertion of rash.

[17] The plan to publish provincial issues of the British Worker was effectively carried out in South Wales, printed in Cardiff and Newport under the supervision of W. H. Stevenson from 10 May.

To maintain the morale of the strikers, articles exude optimism and confidence, commending the worker's "wonderful response",[20] encouraging "All's Well".

[21] The paper persistently attempts to ensure calm and order among the strikers by offering guidelines to occupy oneself, perhaps through "Do's for Difficult Days"[22] or through "Sports for the Masses".

The production of a government and TUC newspaper revealed how the situation had polarised, representing the strike division, with both attempting to appeal to the public through propagandist methods.

The Gazette attacked the TUC leaders for an "Assault on Rights of the Nation"[26] and the thread of possible revolutionary panic radiated in articles, detailing ominous predictions of ruin:

"rumours would poison the air, raise panics and disorders, inflame fears and passions together, and carry us all to depths which no sane man of any party or class would care even to contemplate.

The Worker was less inclined to prevarication, and possibly had the better of the polemical arguments as it successfully rejected government accusations by giving more reassurance to its readers.

Every edition carried a boxed, bold message to deliberately counter government claims: The General Council does NOT challenge the Constitution.

Despite its intemperate tone and falsifications, the Gazette was particularly influential in forming opinion outside London as the British Worker could not effectively counter across the country because of distribution problems.