From 2007 to 2012, the street became a vibrant arts district as local businesses began to occupy the then-vacant storefronts.
[1] For example, in 2010 a two-day "demonstration" was arranged in which the still vacant storefronts along Broad were temporarily filled with local vendors and stores in order to show what the street had the potential to become.
[2] In May 2011, French artist Guillaume Alby painted a large 1,800-square-foot geometrically styled mural on the 2500 block of Broad Avenue.
These included another mural on a warehouse wall facing the street and the lighting-up of the iconic watertower which identifies Broad Avenue, among many others.
[6] The demonstration, which proved to be a success (resulting in the permanent addition of bike lanes) was arranged by Livable Memphis.