Once submitted the agencies allocated Copy Group Executive will give initial comments on the script detailing broadcast timing restrictions, advice on the appropriate use of specific shots or imagery and requesting substantiation.
The process of script submissions is to reduce the risk of agencies spending a significant outlay on a TV commercial which is later rejected because it is unacceptable.
Once received and ingested into the BACC system the ad is first checked for supers, a process which measures the height (in television lines) of required legal text ('the small print') to ensure it complies.
After this stage the commercial is screened by a Traffic Assistant who checks the ad and accompanying post-production script and relevant consignment details are full, valid and correct.
Once this process is complete the ad is allocated to the relevant Copy Group Executive where it is viewed and placed 'on the reel' for the following day's morning meeting.
Most ads comply (because they are as per the initial script) but this viewing serves as a point of spotting otherwise unforeseen problems such as music which is not permitted or a style of cutting which does not show the product in an accurate light.