It had been due to form part of a wider regeneration of the surrounding area of Bexleyheath over the coming years, which would have seen additional retail amenity, Bexley Council offices, a library and residential development adjacent to the existing building.
[3] However, in 2010, following the sale of the centre, its new owners confirmed the major expansion plan would not be going ahead, though a small extension to the existing site remained a possibility.
The centre is a four-storey building; public access to the retail stores is on the ground level; the first floor contains primarily 'service' (delivery bays), office space including the centre management suite, and the customer toilets; and the upper floors are car parking.
[2] The centre was built on a site previously largely occupied by Hides department store,[9] the Lord Bexley Arms pub[10] and neighbouring smaller buildings.
In 2009, The Mall Fund's parent company Capital & Regional agreed a deal to sell the centre to Jones Lang LaSalle.
Broadway Square uses a 'strip mall' format to offer a pub and six large retail units, with an associated two-level (basement and ground) car park.
Retailers currently trading from Broadway Square (as at June 2012) are TK Maxx, JD Sports, Poundland, Poundstretcher, Wilko and Sainsbury's, along with The Furze Wren (a J D Wetherspoon pub).
It was not initially clear whether the sale of the Mall to JLL also included Broadway Square, as the two buildings retained their separate identities under Mall Fund ownership, but new centre maps installed by JLL in September 2010 included the Square stores as well as the main centre, suggesting the whole site had indeed been sold.
The revamp also allowed space for Mall TV displays (monitors broadcasting a loop of information and promotional material) and advertising hoardings.
Some of The Mall branded elements introduced in the revamp remained in the centre briefly following the sale to JLL but have now largely been replaced.
Due to the location and design of the building, historically bounded by roadways on all four sides (albeit with two of these later pedestrianised), it has not been possible to extend or materially alter the Mall.
In 1990 this was cut in half, creating three new units - one which was initially occupied by Miss Selfridge, then by HMV from 1994 to 2013, and then by fashion retailer Select from 2014; one for Superdrug, which was at the time under common ownership with Woolworths; and one for Argos facing onto Broadway.
Posters were subsequently applied to the hoardings which confirmed New Look would be taking up a portion of the redeveloped space, relocating from their smaller existing store in the centre; subsequently, a strap appeared on another section of the hoarding confirming an H&M store would be occupying that section of the space from September: this would be H&M's first presence in Bexleyheath.
The existing magistrates' court, Broadway Square car park and the remainder of the Civic Offices site would then have been redeveloped with two levels of retail stores (linked into the existing Mall at ground level), with new council offices, a new library and a series of residential blocks located above this.
In 2010 it was confirmed that the large-scale redevelopment proposed by C&R would not be going ahead: the library and magistrates' court would remain in their existing locations, with the council selling the civic offices site to a large food store (as had been proposed by construction firm John Laing in the rival bid for the original development plan).
As part of Eastside Quarter, Frasers opened a large store featuring its Sports Direct, USC and Game brands in late 2022, leading to the closure of the existing Game store in the Broadway Centre building (in part of the original Woolworths space facing Broadway) - this has since been taken over by the Bakers+Baristas coffee shop.
Retailers which have formerly traded at the Broadway Shopping Centre but no longer do so include Dixons, Topshop and Topman, Miss Selfridge, Woolworths, Safeway, Rosebys, Radio Rentals, Our Price, Dolcis, JJB Sports, Waterstone's, The Link, Rumbelows, Principles, Bay Trading Company, Next, Birthdays/Pure Party, Burton/Dorothy Perkins, Monsoon Accessorize Pandora (jewelry) and Clarks (latterly as Clarks Outlet).
Peacocks traded from Broadway Square from the unit's opening in 2001 until the firm's collapse in 2012; it was not one of the stores rescued by Edinburgh Woollen Mill.
HMV traded from a unit in the mall - now occupied by Yours Clothing - between November 1994 and March 2013, when it closed along with over sixty other branches of the chain.
[20] In August 2022 it was announced that the firm, having since come under the ownership of Doug Putman's Sunrise Records, would reopen a Bexleyheath store after over nine years' absence.